For brands & agencies
Find the artist your brand has been looking for
A curated network of working musicians with audiences that actually trust them. Tell us the brief — we'll match, seed and report.
Influencer marketing is tired. Culture isn't.
Brands have spent a decade buying reach from lifestyle creators and getting flat returns. Audiences can smell it. Working musicians — even at small scale — carry something Instagram talent doesn't: cultural credibility their fans already pay attention to.
Racket is the curation layer. We don't sell follower counts. We match brands to artists whose values, audience and craft actually line up with the brief.
$300k+
Converted to artists
66.9M+
Equivalent streams
Real reach
No follower minimums
Brief, match, seed, report
Four steps, no agency overhead, no follower spreadsheets. Start with one campaign — only commit to more when it works.
Brief
Tell us the product, the audience, the geography and the goal. No bloated RFPs — five questions and you're done.
Match
We build a shortlist of artists whose Vibe Check, audience and values fit the brief. Curated by humans, surfaced by our matching system.
Seed
We handle outreach, briefing and fulfilment. Artists receive product or campaign assets in context — never cold, never generic.
Report
Post-campaign you get a clear read: content created, reach in context, sentiment, and (at higher tiers) affiliate attribution into your existing stack.
Working with Racket means working with artists, not through them
Our standards are the same whichever side of the platform you're on. They protect your campaign as much as they protect the artist.
Artist diversity, by design
Our roster intentionally amplifies neurodivergent, LGBTQIA+, First Nations and globally underrepresented artists. Authentic culture, not a marketing veneer.
Fair compensation, always
No exposure-bucks. Every partnership we broker pays artists fairly and transparently — which is exactly why they show up for your brief.
Cultural authenticity over scale
We turn down matches that don't fit. A campaign that lands with 4,000 right fans beats one that washes over 400,000 wrong ones — and your sell-through reflects it.
Active campaigns, in the wild
A snapshot of the kinds of partnerships Racket runs. Full case studies available on request.
Streetwear · Melbourne
Product launch seeded across 12 artists
A new drop placed with regionally relevant artists across hip-hop, R&B and electronic — over 40 organic posts in the first fortnight.
Drinks · National
Festival activation matched to 6 acts
A summer campaign matched to touring artists whose tour routing overlapped the brand's festival footprint. Tracked redemptions via promo codes.
Audio · Global
Ambassador programme for a launch market
A 6-month named ambassadorship with a single artist whose audience indexed strongly in a market the brand was entering. Co-created content, owned rights.
Full case studies shared with qualified leads — get in touch.
Straight answers
The questions brands ask before they sign off.
Have a brief in mind?
Start with one campaign. Pay per campaign — only when it's right.